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Learn how to use “sugoi” and its variations
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Whether you love anime or are just interested in Japanese slang, you’ve probably heard the word “sugoi.” It means “wow” or “amazing” and is most often used as a compliment or exclamation, but originally had a negative connotation, meaning “dreadful.” Keep reading to learn everything you need to know about “sugoi” in Japanese, including the pronunciation and variations of the term.

What does “sugoi” mean in Japanese?

“Sugoi” is a Japanese word that can mean “wow,” “amazing,” “that’s great,” or “I’m impressed.” It can appear on its own as an exclamation or as an adjective that describes people, objects, or events. “Sugoi” can also mean “wonderful,” “tremendous,” or “fantastic” when you’re feeling awestruck or excited.

Section 1 of 6:

What does “sugoi” mean in Japanese

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  1. It’s an exclamation with multiple meanings that can also indicate that you’re impressed with someone or something. Other meanings for “sugoi” include “wonderful,” “tremendous,” or “fantastic.” Use “sugoi” whenever feeling awestruck, overwhelmed, or excited.
    • It also means “awesome” or “cool” and is similar to saying “that’s amazing” or “how cool” in English.
  2. Within the Japanese system of writing called kanji, “sugoi” is represented by 凄い. The first character 冫means “ice,” while 妻 means “wife.” If you trace its etymology, “sugoi” was first used to describe a “chilling” event and was considered a negative way to describe something; it’s similar to describing things as “crazy” in English, such as “It’s crazy loud in here.”[1]
    • For example, “What a sugoi tsunami. It did tons of damage.”
    • “That math test was super sugoi. It was so hard!”
    • “It’s sugoi scary in there. What a cool haunted house.”
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Section 3 of 6:

How to Use “Sugoi”

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  1. It can be used when you’re surprised, amazed, or in awe about something or someone. “Sugoi” can mean “that’s incredible” when describing a feat, object, or event.[3]
    • It’s most commonly used as an interjection in Japanese anime or on TV in Japan. Fans of anime and Japanese pop culture in general know that people who say “sugoi” on TV or in anime usually emphasize the “o” in the last syllable. Instead of saying “sugoi,” they say, “sugoooooooooooi!”
  2. It’s used as an intensifying adjective, similarly to how the words “so” or “very” are used in English. Something can be “sugoi” good or “sugoi” delicious. You can call things “sugoi,” as well as people.
    • While sugoi is often integrated into English among anime or manga fans, it’s more traditionally used in Japanese. The provided examples present how “sugoi” would appear within an English sentence in place of words like “awesome,” “amazing,” or “wow.”
      • “Neko is such a sugoi girl! She’s the best.”
      • “Your purse is sugoi cute! Where can I find it?”
      • “I’m sugoi tired today. I can’t figure out why since I slept fine.”
      • “The little town is sugoi quaint! You need to visit.”
      • “My mom is being sugoi mean right now. I wish she'd stop nagging.”
  3. For example, someone might say, “Sugoi! You’re such a talented ballet dancer.” “Sugoi—what a gorgeous baby!” or “You’re so smart. Sugoi!”
    • Some people believe that “sugoi” shouldn’t be used on its own to give a compliment. They prefer that other alternatives are used, like other expressions like "subarashii" (すばらしい), meaning “wonderful,” "ii ne" (いいね), meaning “good” or “nice,” or "kakko ii" (かっこいい), meaning “cool.”
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Section 4 of 6:

“Sugoi” Variations

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  1. 1
    Sugē (す げ) “Sugē” is an informal or colloquial version of “sugoi.” Younger people tend to use it more, and it wouldn’t be appropriate in a formal or professional setting.[4]
  2. 2
    Sugoi ne (すごい ね) “Sugoi ne” means “that’s amazing.” It can also mean “that’s great” or translate to “it’s amazing” or “it’s great.” It’s made up of “sugoi,” meaning “that’s/it’s amazing” or “that’s/it’s great,” and “ne,” which is used at the end of a sentence or thought to mean “isn’t it?” “Sugoi ne” is a way to directly refer to the amazing thing you're commenting on.
    • “I love your outfit. Sugoi ne!”
  3. 3
    Sugoi desu (すごいですね) “Sugoi desu” is a more polite way of saying “that’s amazing” or “that’s great.”[5] “Sugoi” means “awesome” or “amazing,” while “desu” means “to be” or “it is.” You might use “sugoi desu” when speaking to a family member, teacher, or someone older than you.
    • “Mrs. Ito, your garden is sugoi desu.”
    • If you say “Sugoi desu ne,” you get a similar meaning. “Desu ne” is often added to the end of a sentence to express, “isn’t it?”
  4. 4
    Sugoi dekai (すごい で会) “Sugoi dekai” simply means “amazing.” It appears as an exclamation when you want to call something “awesome.” “Dekai” means “big,” so it technically translates to “awesomely big.”
    • In the Japanese manga series Uzaki-chan Wants to Hang Out!, the title character of Hana Uzaki wears a t-shirt that reads “sugoi dekai,” meaning “super big.”[6]
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Section 5 of 6:

Is “sugoi” good or bad?

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  1. It was originally used to mean something negative, as in “petrifying,” “ghastly,” or “dreadful.” Modern Japanese youth use “sugoi” as a positive word meaning “wow,” “impressive,” or “awesome.” How you use “sugoi” depends on the context, but it’s a kind of slang that is similar to the English use of “sick” to mean something positive, as in “That concert was sick!”[7]
    • As a positive: “Sugoi! You passed your test with flying colors!”
    • As a negative: “Sugoi–I hate it when it rains all day.”
  2. If you’re surprised at something and say “sugoi,” its meaning is closest to “wow.” When you use it to express awe or how impressed you are, “sugoi” means “how impressive” or “that’s amazing.”
    • “Sugoi! I didn’t know you knew how to paint so well!” Here, “sugoi” translates to “wow!”
    • “Sugoi—what a beautiful car!” In this example, “sugoi” means “amazing.”
    • “You got into the #1 college on your list? Sugoi!” Here, “sugoi” translates to “how impressive!”
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Section 6 of 6:

More Japanese Words and Phrases

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  1. Are you interested in learning more Japanese words and phrases? We can help with articles that provide translations and language-learning tips! Check them out below:

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About This Article

Claire Wang
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Language Teacher
This article was co-authored by Claire Wang and by wikiHow staff writer, Maryana Lucia Vestic, MFA, M.Phil.. Claire Wang is a London-based language education expert and the Founder of LingoClass, the city’s leading school for Chinese, Japanese, and Korean. Since founding LingoClass in 2018, she has helped hundreds of students develop a deep passion for Asian languages and cultures through her engaging, student-centered approach. With over a decade of international teaching experience in Taiwan, Canada, and the UK, Claire specializes in the Communicative Language Teaching (CLT) approach, which emphasizes real-world interaction and meaningful communication. Her classes are known for being dynamic, practical, and deeply culturally immersive. Claire holds a postgraduate degree in Teaching Chinese as a Foreign Language from SOAS University of London. In addition to leading LingoClass, she is also a Senior Lecturer in Chinese Language, Arts and Culture at the University of the Arts London, where she integrates language learning with broader cultural and artistic perspectives.
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Updated: June 24, 2025
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Categories: Japanese
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