Joining Sephora's Affiliate Program: Requirements, Payment, & More

If you’re looking to join an affiliate program, Sephora might be the brand for you. The Sephora affiliate program allows individuals to promote their products on social media in exchange for a commission for every purchase, as well as additional benefits like free samples and exclusive promotions. In this article, we’ll teach you everything you need to know about the Sephora affiliate program, including what it is, how to join, benefits, and how you get paid. Plus, get tips to increase your chances of getting approved and learn about similar affiliate programs.

Joining Sephora’s Affiliate Program

To join the Sephora affiliate program, click the application link on Sephora’s affiliate program page on their website. Sign up for an account with Rakuten Advertising, then fill out the required form. Hit submit, then wait to hear back from Sephora, which will usually take a few weeks.

Section 1 of 8:

What is the Sephora affiliate program?

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Sephora’s affiliate program lets you earn rewards by promoting products. The program allows businesses and individuals who are active and have good engagement on social media to partner with Sephora. Affiliates promote products on their social media platforms and in return they receive commission for each purchase, as well as additional benefits like free shipping and exclusive promotions.^{[1]
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- You must be at least 18 years old to join the Sephora affiliate program, but Sephora doesn’t mention having a certain number of social media followers required to join. Sephora reviews each application individually to determine if you’d be a good fit.

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How to Join the Sephora Affiliate Program

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Go to Sephora’s affiliate program page on their website. This will provide an overview of the program, as well as a link to the online registration form. Click this link to begin the application process.^{[2]
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The application will first require you to make an account with Rakuten Advertising, Sephora’s partner for the affiliate program. Fill out your name, email address, and password. Then, verify your email address.
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Fill out and submit the application. Fill out the required information, including things like where you live, your primary business model, and your main social media platform. Once you’ve finished the form, agree to the terms and hit “Submit registration.”^{[3]
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- You’ll choose your primary business model from a list on the application. Most individuals’ primary business model will be “Content/niche,” but read the description of each option to be sure.
Once you’ve submitted your application, the Sephora team will review it and decide if you’re a good fit for the program. They will reach out to you via email with their final decision. This could take up to a few weeks.^{[4]
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Start promoting products to earn commission. If your application is approved, Sephora will send you further details about how to promote their products. Follow their guidelines to create appropriate social media content, share your affiliate link, and earn commission for every product purchased through that link.^{[5]
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- Affiliates earn commission on all Sephora products, regardless of brand. Promote products like hair care, skincare, bath and body, candles and home scents, and more.

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Sephora Affiliate Program Requirements

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There aren’t many requirements to sign up for the Sephora affiliate program. You must be at least 18 years old or a legal entity (business) and agree to follow the publisher membership agreement and affiliate network policies.^{[6]
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While this isn’t technically a requirement to apply for the program, it’s unlikely Sephora will choose an applicant who isn’t active on social media. Take the time to build your platform (preferably with beauty and fashion content) and grow your following before jumping into affiliate marketing. The more content you have, the easier it will be for Sephora to determine if you’re a good fit.^{[7]
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Have a professional website and email address. Again, this isn’t technically a requirement, but having a high-quality website can show Sephora that you’re serious about affiliate marketing and influencing. Your website should have its own hosted domain, be well-designed, and be easy to navigate without too many ads. Then, make sure to have an email address that is associated with your website and/or primary social media account.^{[8]
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- The email you use should be professional, like a simple first name and last name. Avoid using a bunch of numbers or a silly nickname, as these may lead Sephora to think you don’t take affiliate marketing seriously.
- If you’re not very familiar with creating a website, hire someone to do it for you. This way, you’ll know it’s professional.
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Demonstrate how you plan to succeed as an affiliate. It’s important that Sephora feels confident that you can successfully promote their products and bring them new customers. Whether you use content marketing, blogging, SEO, etc., create a marketing plan to show how you plan to bring in targeted traffic. If you’ve been a successful affiliate marketer for other brands, try to demonstrate this, as well.^{[9]
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- For example, set goals for how much content you want to promote within a certain timeframe, or how you plan to grow your audience to reach more potential customers.
- Research your target audience to learn what kind of content and products they want to see.

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Sephora Affiliate Program Benefits

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The Sephora affiliate program offers many benefits. Joining the Sephora affiliate program is a great way to earn some extra cash, get free items, and get exclusive deals and discounts. Here are all the perks you receive as a Sephora beauty affiliate:^{[10]
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- Commission on all products, without brand restriction
- Free shipping on all orders over $50
- Free samples with every order
- Exclusive newsletters and product sneak peeks
- Creative banners and graphics to use on your website
- Affiliate-only special offers and promotions

Section 5 of 8:

Tips for Getting Approved for the Program

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Because Sephora is a beauty brand, they’re looking for affiliates who produce fashion and beauty content. Provide high-quality, family-friendly, and entertaining content by posting unique photos and videos. Try not to create the same content over and over, as this may cause your followers (and therefore Sephora) to lose interest.^{[11]
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Sephora’s affiliate program is ultimately a way for them to promote their products and get new customers, so they want affiliates who will drive traffic to their website. Because of this, they’re unlikely to choose you if you only post once every few months. Come up with a posting schedule that works for you. While you don’t have to make content every day, it’s a good idea to post at least a couple times a week to show that you’re engaged.^{[12]
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Sephora considers things like engagement and website traffic when choosing their affiliates. Keep your followers engaged and coming back for more. Respond to comments, ask what kind of content your followers would like to see, and maybe host a giveaway or two. Post polls, ask questions of the day, and host beauty-related Q&A sessions. Remember to use hashtags to reach a larger audience!^{[13]
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Section 6 of 8:

How does Sephora pay affiliates?

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Sephora pays affiliates at least 5% commission for each sale. This means that whenever a customer buys a product from your affiliate link, you earn 5% of the total sale. Some sources say Sephora also pays up to 8-10% commission.^{[14]
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- Some affiliates earn over $1000 per month. Try to be active and engaged on social media and promote a variety of products to earn as much money as possible.
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Affiliates can withdraw their funds once they earn $50. Once you’ve made at least $50 in commission, Sephora allows you to transfer your earnings to your bank account via direct deposit or a check. Payment is handled by Sephora’s partner, Rakuten.^{[15]
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- Once you hit the $50 threshold, payments will be made monthly.

Section 7 of 8:

Sephora Affiliate Program Cons

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Like all affiliate programs, Sephora’s isn’t perfect. While the pros greatly outweigh the cons, there are some aspects of the program that affiliates think could be better. Here are some potential downsides to consider when trying to find the best affiliate program for you:^{[16]
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- The application process can be lengthy.
- You must earn at least $50 before you can get paid.
- Affiliates receive payments monthly rather than weekly.
- The cookie duration is only 24-hours, meaning customers must make a purchase within 24 hours of clicking your affiliate link in order for you to receive commission.

Section 8 of 8:

Other Affiliate Programs

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Try another beauty affiliate program if Sephora isn’t right for you. If Sephora doesn’t approve your application or you’re not having much luck with the program, research similar programs to see if you can find one that’s a better fit. Here are some other beauty brands for you to consider:^{[17]
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- Ulta
- MAC Cosmetics
- Glossier
- Look Fantastic (UK)
- Elizabeth Arden
- Estee Lauder
- Sigma Beauty

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Don’t get discouraged if you don’t get approved right away. Keep building your platform and your following and apply again at a later date.

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