The Best Places to Buy Dubai Chocolate in the US (In Stores & Online)

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Plus, where the viral chocolate bar came from & why it’s so popular

Co-authored by Internet Anthropology and Devin McSween

Last Updated: September 17, 2025 Fact Checked

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Where to Buy

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Origin, Spread & Memes

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Why is it popular?

It seems like everyone online is trying the viral Dubai chocolate bar these days, but if you want to try the trendy chocolate yourself, where can you actually get it? If you’ve been craving the milk chocolate, pistachio, and kadaif (shredded phyllo dough) treat and want to know how to get your hands on it, we’re here to help! We’ll go over the best places to buy a Dubai chocolate bar, including where you can get it in person or online. Then, we’ll explore where the Dubai chocolate trend came from and why it’s so popular.

Where can I buy Dubai chocolate?

Trader Joe’s: PATISLOVE Chocolate bars ($3.99/3.52 oz (99.8 g))
Costco: Nutty & Fruity Dubai Chocolate ($16.99/16 oz (453.6 g))
Amazon: Lovetta Dubai Chocolate ($19.99/4 oz (113.4 g))
Lindt: Dubai Style Chocolate ($14.99/5.3 oz (150.3 g))

Section 1 of 3:

Best Places to Get Dubai Chocolate

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Trader Joe’s: While the fan-favorite grocery store doesn’t make their own Dubai chocolate bars, Trader Joe’s does import the delicious treat from PATISLOVE, a Turkey-based chocolatier. The PATISLOVE Pistachio Dark Chocolate bars are made with 50% dark chocolate and feature the crunchy pistachio filling. Fans rave that the chocolate is ultra creamy and the proportions are balanced, with the filling making up about 30% of the bar.^{[1]
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- Price: $3.99/3.52 oz (99.8 g)
- Availability: Trader Joe’s says the chocolate bars will be back in stock in Fall 2025. Call your local store for more information about its availability.
- Note: Since the Dubai chocolate bars are so popular, Trader Joe’s typically limits purchases to 5 bars per customer.
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Costco: If you have a Costco near you, check out the wholesale store for their individually wrapped Dubai chocolate bars made by Nutty & Fruity. The bars are made with silky milk chocolate and, of course, filled with creamy pistachio and shredded kadaif. People who’ve tried the bars say they’re on the sweeter side and have a great crunch, and that there’s a nice chocolate-to-filling ratio.^{[2]
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- Price: $16.99/16 oz (453.6 g), about 15 individually wrapped bars
- Availability: Call or check your local store, as some stores might not carry this exact brand or be sold out of it. Costcos around the country carry different products, so your Costco may sell Dubai chocolate bars from a different brand.
- Note: Costco also sells other Dubai chocolate-inspired items, like Afters Dubai Ice Cream Bars and We Bake the Cake Dubai Style Chocolate Cake.^{[3]
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Amazon: If you prefer shopping online, Amazon sells several popular Dubai chocolate bars. Some well-reviewed favorites include the Lovetta Dubai Chocolate Bar ($19.99/4 oz (113.4 g)), the Narperi Dubai Chocolate Bar ($17.99/3.5 oz (99.2 g)), and the Eastanbul Dubai Chocolate Bar ($29.98/7 oz (198.4 g)). Buyers say these bars are super creamy, have an excellent crunch, and that there’s a bit more filling than chocolate.
- Availability: Dubai chocolate bars on Amazon are typically well-stocked, and in some cases, you may find the brands they sell in your local grocery or convenience stores.
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International grocery stores: Many international grocery stores, especially Middle Eastern grocery stores, sell Dubai chocolate bars. Search for international grocery stores in your area and check their websites or social media handles to see if they carry Dubai chocolate, or simply visit them in person!
- Price: Varies depending on the store and what brands they carry
- Availability: Varies depending on the store. If possible, call the store to see if their Dubai chocolate is in stock.
- Chain stores that carry international goods, like World Market, may sell Dubai chocolate bars in stores, too.
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Local dessert shops Dubai chocolate bars have become so popular that many local dessert stores have jumped on the trend and make their own versions of the treats! Simply search for bakeries, candy shops, and chocolate shops in your area to see if they offer handmade Dubai chocolate.
- Price: Varies depending on the shop
- Availability: Call the store ahead of time to see if their Dubai chocolate is available, as even local shops tend to sell out quickly.
- Tip: If your city has a local subreddit, check if other people have tried Dubai chocolate in your area. They may have recommendations for the best places to try!
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Big box stores Many big chain stores like Target and Walmart sell Dubai chocolate bars, too. They may carry the bars in-store, but you’ll have better luck ordering them online. For instance, customers at Target seem to like the La Louviere Dubai Milk Chocolate Bar ($24.99/3.5 oz (99.2 g)), and customers at Walmart seem to like the Beyoglu Dubaco Dubai Chocolate Bar ($16.99/3.17 oz (89.9 g)).
- Availability: Big box stores typically keep Dubai chocolate bars well in stock.
- Note: Some reviews state that their chocolate bars arrived melted, as they weren’t shipped with an ice pack. If possible, order from these big box stores in the cooler months so your Dubai chocolate is more likely to stay intact!
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Lindt: The famous Swiss chocolatier recently made their own version of the Dubai chocolate bar. Lindt’s Dubai Style Chocolate Bar features a thin layer of milk chocolate, a creamy pistachio filling, and lots of crispy kadaif. While lots of people love Lindt’s take on the chocolate bar, they do note that there’s not a ton of the pistachio-kadaif filling compared to other bars. As a plus, though, you can often find it in many grocery and convenience stores.^{[4]
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- Price: $14.99/5.3 oz (150.3 g)
- Availability: Sold in many stores and online. If you buy directly from Lindt, they require that you order a minimum of 5 bars (and a maximum of 14).
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Nuts Factory: Nuts Factory is a New York City-based nuts and sweets store that, luckily, sells its Dubai Chocolate Bars online, too! Nuts Factory’s chocolate bars are highly rated for their high-quality dark chocolate, nutty pistachio filling, and crunchy kadaif. Plus, their ratio of chocolate to filling is one to beat.^{[5]
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- Price: In-store: $20/bar; Online: $49.99/2 bars
- Availability: Sold in Nuts Factory stores in NYC, New Jersey, and Massachusetts, and ships online.
- Note: Nuts Factory makes many different versions of the Dubai Chocolate bar, including using dark and white chocolate, as well as unique fillings like birthday cake and s’mores.
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Beemax: Beemax is a national candy company that’s well-known for its take on the Dubai chocolate bar. According to people who’ve tried it, the Beemax Dubai Chocolate Bar has a delicious and thick milk chocolate shell and just enough of the creamy pistachio-kadaif filling inside.^{[6]
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- Price: $20/7.05 oz (199.9 g)
- Availability: Sold on Beemax’s website and ship nationally, though you have to buy 6 bars. Beemax chocolate bars are sometimes sold in grocery and convenience stores, too.
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Magno Chocolates Magno Chocolates is a Colombian chocolatier that sells delicious Dubai-style chocolate bars. Their Pistachio Knafeh Chocolate Bar is made with 53% cocoa, so it has a semi-sweet flavor while still being a creamy milk chocolate. Fans say the proportion of filling is great, and that the pistachio-kadaif mixture is the perfect blend of salty and sweet.
- Price: $38 for 2 3.7 oz (104.9 g) bars
- Availability: Only sold online and ships nationally.
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Charles Chocolates Charles Chocolates is a San Francisco-based chocolatier that ships its Dubai Done Better Chocolate Bar all over the US. They’re another fan favorite among Dubai chocolate connoisseurs and are noted for using bittersweet chocolate to make their bars. People also love that they’re filled to the brim with the creamy, crunchy, and nutty pistachio filling.
- Price: $24.95/6.4 oz (181.4 g)
- Availability: Sold in local SF stores and ships online.
- Note: Charles Chocolates has plenty of other Dubai chocolate creations, including a chocolate ganache and caramel version.

Section 2 of 3:

Origin, Spread & Memes of the Dubai Chocolate Bar

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The Dubai chocolate bar was created by FIX Desserts in 2021. FIX Desserts Chocolatier is a Dubai-based candy company that’s credited with originating the Dubai chocolate bar in 2021. The original version, which they call the “Can’t Get Knafeh of It” bar, started the viral trend with its creamy pistachio, tahini, and kadaif filling inside a milk chocolate shell.^{[7]
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- Knafeh is a traditional Middle Eastern dessert made out of kadaif (finely shredded phyllo dough), cheese, and sugar syrup, and is typically topped with pistachios.^{[8]
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- FIX Desserts does not currently sell its chocolate bars internationally. Per their Instagram, though, they hope to change that in the future.
- In the meantime, you can find FIX Dessert’s chocolate bars in the Dubai International Airport (Terminal 3) or by ordering from Deliveroo (Dubai only).
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Dubai chocolate bars started gaining popularity in 2023. Dubai chocolate started making waves internationally in late December 2023 when TikTok user @mariavehera257 shared a video of herself trying FIX’s “Can’t Get Knafeh of It” bar (which was likely sponsored). The decadent chocolate and unique green filling definitely caught people’s attention, as the video has over 136 million views! This led to a craze where everyone wanted to get their hands on Dubai chocolate.^{[9]
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People started making and reviewing Dubai chocolate in 2024. By 2024, the Dubai chocolate trend was in full swing. Multiple TikTok videos went viral of people making their own versions of the chocolate bar (like this one by @biteswithlily), as well as videos of people reviewing chocolate bars made by FIX, Nuts Factory, and other stores (including this one by @jacksdiningroom). This only left viewers more hungry to try the delicious-looking treat.
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Dubai chocolate became a meme around 2025. When something gets so viral and trendy, it’s hard for it not to become a meme! By early 2025, you couldn’t get away from Dubai chocolate. Dubai chocolate bars and inspired items seemed to be in every store, so people started poking fun at their virality. Multiple videos went viral of people making fake Dubai chocolate bars out of mud and grass and poking fun at their steep price and over-hyped trendiness (such as this one by @crzybka).^{[10]
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- People also started making memes combining Dubai chocolate with other massive trends, like videos about Dubai chocolate 24k gold Labubus (check out this example by @sugarplumsweetery).

Section 3 of 3:

Why is Dubai chocolate so popular?

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It’s exclusive and well-advertised. Influencers are a large reason why Dubai chocolate became popular. They showed off the (possibly sponsored) treats to their loyal followers, who were persuaded to try them for themselves. And because Dubai chocolate bars were only made in Dubai at first, social media and popular culture expert Carrera Kurnik from Internet Anthropology adds that “there was a scarcity element to it.” She says, “You couldn't just go and buy it,” and on top of that, “it was expensive,” which made getting a bar of your own pretty special!^{[11]
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Internet Anthropology
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- This started the trend of companies and people making their own chocolate bars, which only intensified their popularity.^{[12]
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It’s highly filmable and exciting. According to Kurnik, a Dubai chocolate bar “lends itself to content creation…especially like ASMR,” which definitely adds to its popularity. She says it’s “a food that you want to film and share” because “you open it up on camera with this crunch, it reveals something new in the middle of it,” and “when you eat it, it's crunchy.”^{[13]
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Internet Anthropology
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Expert Interview} So, it’s no surprise that this exciting new creation took off online and in the real world.
- Content creators were (and continue to be) rewarded for filming videos about Dubai chocolate on TikTok and Instagram, as these videos generate thousands to millions of views.
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It’s creative and delicious. Dubai chocolate probably wouldn’t have become so popular if it weren’t actually good, either. While taste is subjective, chocolate and pistachio are pretty popular flavors, and a bit of crunch is almost always a hit. Plus, the spin on the traditional knafeh dessert and the brilliant green filling made this treat new, interesting, and a must-try.
- In fact, private chef Jeff Woodward notes, “It is HEAVENLY. While it seems like a fad that might come and go, it is absolutely wonderful, and I am going to try to enjoy every minute of its popularity. It is made from pistachios, and the flavor is beyond expectations.”^{[14]
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