Why are Labubu dolls so popular?
09/22/25 7:13pm
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Labubu dolls are popular for a variety of reasons, including celebrity endorsement, their blind boxes, social media trends, and scarcity. Here’s a breakdown:
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- Celebrity endorsement: Popular celebs like Lisa from BLACKPINK, Rihanna, Dua Lipa, Kim Kardashian, and Simone Biles have all been spotted sporting Labubus. These celebrities have super large fan bases, so their endorsements have likely contributed to the doll’s rise in popularity.
- Blind box experience: Labubus come in a “blind box,” meaning you won’t know which one you get until you open the package. This makes each unboxing experience unique and surprising, and it drives people to buy more until they get the Labubu they’re hoping for. Try wikiHow's Labubu blind box generator to collect all of your favorites online.
- Social media trends: Labubu unboxing videos frequently go viral on TikTok, Instagram, and YouTube, which may incentivize people to buy Labubus and make their own posts.
- Scarcity: PopMart makes a finite amount of Labubus, and they’re constantly selling out, which makes them pretty hard to get. This makes Labubus feel like a rare and valuable collectible and drives people to want them more. Check out this article about the rarest Labubus to learn which ones are the hardest to find and most valuable.
One of my kids loves them and one thinks they're overhyped and weird. The one who loves them thinks they're cute but is definitely swayed by the fact all her friends have them. Trends build upon themselves, I guess.
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