What's up with Addison Rae's rebrand? Is it genuine?
07/15/25 6:51pm
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With the release of her debut album, Addison, Addison Rae seems to have completed a successful rebrand from TikTok dance trend influencer to the music industry’s newest pop star. Her new aesthetic is an eclectic blend of Y2K and early 2010s vibes, drawing inspiration from pop icons like Britney Spears and Lady Gaga, as well as her collaborator and friend Charli XCX.
Some people have criticized Rae’s rebrand as being “inauthentic” because it strays so far from her original influencer image. In response, Rae has argued that her current aesthetic is actually a more genuine expression of her true self and artistic vision, while her earlier TikTok days were more about fitting a specific mold and following popular trends to be successful on that platform.
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Some people have criticized Rae’s rebrand as being “inauthentic” because it strays so far from her original influencer image. In response, Rae has argued that her current aesthetic is actually a more genuine expression of her true self and artistic vision, while her earlier TikTok days were more about fitting a specific mold and following popular trends to be successful on that platform.
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