This article was co-authored by Mason Hainey and by wikiHow staff writer, Raven Minyard, BA. Mason Hainey is the founder and perfumer of MIZU, an all-natural perfumery based out of Rhode Island. Since 2012, MIZU has been handcrafting natural fragrances inspired by a love of nature, ancient wisdom, and modern design. Mason sources premium, natural ingredients and implements sustainable practices in his work, creating luxury products that honor craftsmanship. The company is one of few perfume brands that uses 100% natural, plant-based ingredients. Upon launching his business, Mason launched his debut fragrance, Palo Santo, known for its calming and purifying properties. Since then, he has released dozens of new fragrances and collaborations, all created to provide his customers rituals of joy that create harmony.
There are 19 references cited in this article, which can be found at the bottom of the page.
This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources.
If you’ve ever used perfumes or body fragrances, you’ve probably noticed that some last longer than others. This is because different types of perfumes have different oil concentrations; the higher the concentration, the longer the perfume lasts. In this article, we’ll explain the difference between all the types of perfume, as well as the different fragrance families and perfume compositions. Plus, we interviewed fragrance and beauty experts to help you choose your signature scent.
Types of Perfume Concentration
Perfumer Mason Hainey explains that perfumes come in different strengths. The higher the fragrance concentration, the longer the fragrance will last. Here are the main types of perfumes and their strengths:
- Parfum: 20-30% fragrance oil concentration, lasts 12+ hours
- Eau de Parfum: 10-20% fragrance oil concentration, lasts 8+ hours
- Eau de Toilette: 5-15% fragrance oil concentration, lasts 4-7 hours
- Eau de Cologne: 2-4% fragrance oil concentration, lasts 2-3 hours
- Eau Fraiche: 1-3% fragrance oil concentration, lasts up to 2 hours
Steps
Expert Q&A
Tips
References
- ↑ https://dermnetnz.org/topics/fragrances-and-perfumes
- ↑ Mason Hainey. Perfumer. Expert Interview
- ↑ https://carnerbarcelona.com/blogs/journal/eau-de-parfum-fragance-difference?srsltid=AfmBOoploCbWa5wtfYNr4ITeKKMjbFcREk0quE_AaILZLF4bcGO5EnFV
- ↑ https://dermnetnz.org/topics/fragrances-and-perfumes
- ↑ https://dermnetnz.org/topics/fragrances-and-perfumes
- ↑ https://dermnetnz.org/topics/fragrances-and-perfumes
- ↑ https://dermnetnz.org/topics/fragrances-and-perfumes
- ↑ https://homecourt.co/blogs/perfume-oil/the-difference-between-perfume-oils-and-alcohol-based-perfumes-explained?srsltid=AfmBOor3QtUsgF-_NYOOtOSslIPg6GuSpd4ajbaQAOKVio5CldA-oLMV
- ↑ https://olentium.com/perfume-strengths-guide/?v=0b3b97fa6688
- ↑ https://perfumesociety.org/fragrance-families/floral/
- ↑ https://www.alphaaromatics.com/blog/fragrance-wheel/
- ↑ https://perfumesociety.org/fragrance-families/woody/
- ↑ https://perfumesociety.org/fragrance-families/fresh/
- ↑ https://perfumesociety.org/fragrance-families/ambree/
- ↑ https://perfumesociety.org/fragrance-families/gourmand/
- ↑ https://perfumesociety.org/fragrance-families/chypre/
- ↑ https://perfumesociety.org/fragrance-families/fougere/
- ↑ https://homecourt.co/blogs/perfume-oil/the-difference-between-perfume-oils-and-alcohol-based-perfumes-explained?srsltid=AfmBOor3QtUsgF-_NYOOtOSslIPg6GuSpd4ajbaQAOKVio5CldA-oLMV
- ↑ https://homecourt.co/blogs/perfume-oil/the-difference-between-perfume-oils-and-alcohol-based-perfumes-explained?srsltid=AfmBOor3QtUsgF-_NYOOtOSslIPg6GuSpd4ajbaQAOKVio5CldA-oLMV
- ↑ https://gyalabs.com/blogs/essential-oils/best-carrier-oils-for-perfume-making
- ↑ Mason Hainey. Perfumer. Expert Interview
- ↑ Mason Hainey. Perfumer. Expert Interview
- ↑ Mason Hainey. Perfumer. Expert Interview
- ↑ https://www.leparfummagazine.com/2025/01/23/everything-about-the-water-based-perfumes-trend/
- ↑ https://pura.com/blogs/pura/fragrance-unveiled-the-journey-through-top-middle-and-bottom-notes?srsltid=AfmBOopGVINGpF8Y2fcZ8lZwBAQ-lB1VH2k7y8pbLuBnj4F71KRUcuuF
- ↑ https://pura.com/blogs/pura/fragrance-unveiled-the-journey-through-top-middle-and-bottom-notes?srsltid=AfmBOopGVINGpF8Y2fcZ8lZwBAQ-lB1VH2k7y8pbLuBnj4F71KRUcuuF
- ↑ https://pura.com/blogs/pura/fragrance-unveiled-the-journey-through-top-middle-and-bottom-notes?srsltid=AfmBOopGVINGpF8Y2fcZ8lZwBAQ-lB1VH2k7y8pbLuBnj4F71KRUcuuF
- ↑ Shipra Taneja. Makeup Artist. Expert Interview
- ↑ Mason Hainey. Perfumer. Expert Interview
- ↑ Barbie Ritzman. Beauty & Skincare Specialist. Expert Interview
- ↑ Mason Hainey. Perfumer. Expert Interview
- ↑ Alain Ferro. Fragrance Expert. Expert Interview
- ↑ Alain Ferro. Fragrance Expert. Expert Interview