Expert Q&A for How to Promote a Website

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  • Question
    Where can I promote my website for free?
    Ross Taylor
    Ross Taylor
    Marketing Expert
    Ross Taylor is a Marketing Expert and the Founder of Alameda Internet Marketing. With over 10 years of experience, Ross specializes in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Ross’ boutique SEO agency is a Google Partner agency, which has been recognized for its dedication to honest communication and quality service with awards from UpCity, ThreeBestRated.com, and Clutch. Ross holds an Associate of Arts degree from Chabot College and certifications in Google AdWords and CompTIA A+.
    Ross Taylor
    Marketing Expert
    Expert Answer
    Make sure you're using your social media channels. You can also reach out via your own personal sphere of influence, like your friends, family, and colleagues.
  • Question
    Where can I advertise my website for free?
    Ross Taylor
    Ross Taylor
    Marketing Expert
    Ross Taylor is a Marketing Expert and the Founder of Alameda Internet Marketing. With over 10 years of experience, Ross specializes in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Ross’ boutique SEO agency is a Google Partner agency, which has been recognized for its dedication to honest communication and quality service with awards from UpCity, ThreeBestRated.com, and Clutch. Ross holds an Associate of Arts degree from Chabot College and certifications in Google AdWords and CompTIA A+.
    Ross Taylor
    Marketing Expert
    Expert Answer
    Try LinkedIn! This social media site is a good place to promote your website online.
  • Question
    What should you do when you're launching a new website?
    Richard Casamento
    Richard Casamento
    Digital Business Development Specialist
    Richard Casamento is a Digital Business Development Specialist and the owner of the WIN Marketing Group, a digital marketing consultancy based in northern New Jersey. With over ten years of experience in marketing and over 25 in electrical engineering, he specializes in content marketing, Search Engine Optimization (SEO), paid media advertising, television, and social media operations. He has grown the WIN Marketing Group to serve a diverse group of clients who benefit from a highly analytical and personal approach to marketing. Richard holds a BS in Electrical and Computer Engineering from The University of New Hampshire and a Certificate of Study in Lasers and Optical Engineering from Stevens Institute of Technology.
    Richard Casamento
    Digital Business Development Specialist
    Expert Answer
    The first thing you do when you get a site live is to make sure that you have an SSL certificate pulled for the site. If it's not encrypted, it likely won't load on Chrome and other browsers. Also, immediately submit the website URL to the major search engines, like Google and Bing. In Google you can use Google Search Console to set up the website—it will take anywhere from a few days to a week for the website to start appearing in searches.
  • Question
    How do you get your website to appear in Google search results?
    Richard Casamento
    Richard Casamento
    Digital Business Development Specialist
    Richard Casamento is a Digital Business Development Specialist and the owner of the WIN Marketing Group, a digital marketing consultancy based in northern New Jersey. With over ten years of experience in marketing and over 25 in electrical engineering, he specializes in content marketing, Search Engine Optimization (SEO), paid media advertising, television, and social media operations. He has grown the WIN Marketing Group to serve a diverse group of clients who benefit from a highly analytical and personal approach to marketing. Richard holds a BS in Electrical and Computer Engineering from The University of New Hampshire and a Certificate of Study in Lasers and Optical Engineering from Stevens Institute of Technology.
    Richard Casamento
    Digital Business Development Specialist
    Expert Answer
    Most of whether a search gets featured in search has to do with the content on that website and whether Google perceives that content as credible. To increase your credibility on an ongoing basis, leverage existing websites to link back to your website. One way to do this is by producing blogs, then syndicating them both on and off your website. You can also use guest blogging, where you publish a blog on someone else's website, then link back to yours.
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