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QuestionHow do I optimize my website for leads?
Ksenia DerouinKsenia Derouin is a Business Strategy Specialist, OBM, and Artist based in Grand Rapids, Michigan. With over ten years of professional experience, Ksenia works with wellness and social impact sector solopreneurs and organizations to support their business strategy, operations, marketing, and program development. Her mission is to support business owners in building thriving businesses and creating impact so that they can achieve a sense of purpose, career fulfillment, and financial independence.
Business Strategy Specialist, OBM, and ArtistMake sure that your website is really clear and concise. Some people have lots of great skills and ideas, but they're not clear on their website about what exactly they can help with and who they're working with. So, it's important to be really clear about what exactly you can help with, as well as the benefits of working with you. It also helps to include a nice picture where the potential client can see your face—people really connect with that. -
QuestionHow do I start a successful small business online?Ksenia DerouinKsenia Derouin is a Business Strategy Specialist, OBM, and Artist based in Grand Rapids, Michigan. With over ten years of professional experience, Ksenia works with wellness and social impact sector solopreneurs and organizations to support their business strategy, operations, marketing, and program development. Her mission is to support business owners in building thriving businesses and creating impact so that they can achieve a sense of purpose, career fulfillment, and financial independence.
Business Strategy Specialist, OBM, and ArtistBe transparent about your business practices! With Generation Z, people pay more attention to ethical practices, sustainability, storytelling, and creative and authentic positioning of products in a market. It's not just about the price line and the product itself, but it's also the story of the people who are involved with the business. -
QuestionHow do you search for good keywords?
Ryan ConwayRyan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
Marketing ExpertTo start, just write a list of just ideas of things that you want to be found for. After you do that, go to Google and type in those terms to see what comes up and check which competitors come up first. Then, you can also look for suggested terms at the bottom of the results to find out which related search terms people have also been searching for these businesses. This will help you optimize your website with great keywords. There are also more advanced tools to do in-depth keyword research, but Google is usually the best place to start. -
QuestionHow many leads can one generate in a month, on average?
Sheejo GeorgeCommunity AnswerIt always varies from company to company and product to product. I am part of a company that generates more than 100 leads in a month for our own business purposes, but for other companies we provide an average of 1000 leads per month.
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