What Is the Jet2 Holiday Meme on TikTok?

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Explaining the Jet2 holiday song, its origins, & more

Co-authored by Sophie Burkholder, BA Reviewed by Candace Gasper

Last Updated: September 8, 2025 Fact Checked

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What is the meme?

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Origins & Popularity

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Using the Meme

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Other Viral TikTok Trends

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Video

If you’ve scrolled social media for even five minutes in the year 2025, your ears have likely been greeted by: ✈️🏖️Darling hold my hand…Nothing beats a Jet2 holiday✈️🏖️ But what is this strange, infectious, and viral meme that’s been taking over TikTok…and where did it come from? We’ll tell you all that and more in this complete guide to the internet’s favorite viral vacation fail sound.

‘Nothing Beats a Jet2 Holiday’ Meaning

“Nothing Beats a Jet2 Holiday” is an advertising jingle used by Jet2, a British airline. The sound is used on TikTok to make sarcastic memes that showcase funny, inconvenient, or chaotic vacation moments. The jingle—which is very upbeat and positive—amusingly contrasts with the crazy travel videos posted alongside it.

Section 1 of 4:

What is the ‘Nothing Beats a Jet2 Holiday’ meme?

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The meme pairs Jet2 airline’s advertising jingle with chaotic vacation moments. The meme comes from an advertisement for Jet2, a British airline and package holiday provider. The advertisement uses the song “Hold My Hand” by Jess Glynne, with the narration, “nothing beats a Jet2 holiday,” spoken over it. On TikTok, this sound is used with videos of not-so-nice vacation memories—these could be chaotic, silly, or even dangerous situations that people encountered on their travels. Basically, the “Jet2 Holiday” videos juxtapose the catchy, upbeat, and positive advert and the funny vacation fail videos to create an amusing and sarcastic meme. Here are some examples:^{[1]
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- TikTok user @alfred_m08 used the sound over a video of a camel attacking a person (implying that the person was on vacation at the time).
- TikTok user @fer_aguado used the sound over a video where they realized they’d arrived at the airport for an international flight with a LEGO passport…not a real one.
- TikTok user @freya..binfieldd used the sound over a video of a child poking their head through the gap between seats on an airplane.

Section 2 of 4:

Where did the ‘Jet2 Holiday’ meme come from?

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The “Nothing Beats a Jet2 Holiday” advertising campaign was first released on December 23rd, 2022. The advertisement was later uploaded to YouTube on January 4th, 2024, but it didn’t achieve widespread virality until it was uploaded to TikTok on August 1st, 2024. Sarcastic meme videos using the sound started to become popular, although it's not clear which TikTok user actually started the trend. As of August 2025 (one year since its origins on TikTok), the soundbite has been used on over 125,000 videos.^{[2]
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Section 3 of 4:

How to Use the ‘Nothing Beats a Jet2 Holiday’ Meme

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Fortunately for all of us, making your own “nothing beats a Jet2 holiday” video is pretty simple! All you have to do is upload a video of something funny, silly, wild, or even scary that happened to you while traveling. Then, select the “Nothing Beats a Jet2 Holiday” sound as the sound for your video. Then, all you have to do is click “Post!”