What is a BBW? (And Is It a Positive Term?)

Download Article

All the need-to-know deets on being a BBW

Co-authored by Annie Johnston Reviewed by Anyah Le Gilmore-Jones

Last Updated: August 13, 2025 Fact Checked

Download Article

BBW Definition

|

Using BBW

|

Is it ok to use the term "BBW?"

|

BBW Origins

|

Variations of BBW

The societal conversation surrounding body image and beauty standards has undergone a significant transformation in recent times. One prominent aspect of this evolution is the emergence of the BBW movement, which celebrates women with fuller figures and challenges conventional beauty norms. But what exactly does BBW mean and when is it really used? Let’s dig a little deeper.

What is a BBW?

BBW is an acronym that stands for “big, beautiful woman;” it’s a term that positively describes a plus-size woman. BBW has shot up in popularity in recent years due to the body positivity movement, and though it has been found at the center of certain fetishes, it still remains a non-derogatory term.

Section 1 of 5:

What does BBW mean?

Download Article

BBW is an acronym for “big, beautiful woman.” This can refer to any woman in the plus-size community, though it is subjective as everyone has different definitions of “big.” The acronym is part of the body positivity movement, which encourages women to embrace their natural bodies and be proud of their appearance, conveying the message that they need not conform to narrow beauty standards to be considered beautiful.^{[1]
X
Research source}
- Example: “I’m very attracted to BBWs—their confidence is mesmerizing.”

Section 2 of 5:

How the Term “BBW” is Used

Download Article

1
BBW can be used as a term of empowerment. The BBW movement celebrates and embraces women who challenge societal ideals of body size and shape. Championing curves, voluptuousness, and full figures, this culture promotes self-love, confidence, and acceptance of diverse body types.^{[2]
X
Research source}
- The core principle of the BBW movement is to cultivate self-love and empower individuals. BBW advocates work to challenge harmful stereotypes and promote a more inclusive definition of beauty for everyone.
In the world of modern online dating, some women prefer to label themselves as “BBWs” in order to let potential partners know that they are plus-size and aren’t ashamed of it. In turn, some note in their profiles that BBWs are welcome or that they prefer to date BBWs.^{[3]
X
Research source}
Though BBW is typically used as a compliment, some women have expressed extreme distaste for the term due to its recent role in porn. Some claim that BBW is a “fat fetish” and that it draws in men who only have an interest in sex.^{[4]
X
Research source} Sociologist Abigail C. Saguy argued in a 2002 study that the objectification of women's weight reinforces the cultural emphasis on their appearance, thereby preserving gender inequality.^{[5]
X
Research source}

Section 3 of 5:

Is it ok to use the term "BBW?"

Download Article

Avoid calling a woman a BBW unless she says otherwise. While BBW is generally considered to be a good thing, it's still a term that calls out someone's size. You may address someone a BBW as a way of complimenting her beauty, but all she might hear is the word "big." To avoid any hurt feelings or disrespect, only use the term BBW on someone you're absolutely sure would find it to be a positive thing.
- Steer clear of using the word BBW in any professional settings. BBW, ultimately, is a slang term and not an official acronym.

Section 4 of 5:

Where did the term “BBW” come from, anyway?

Download Article

1
The term “BBW” started in a 1970s magazine. In 1979, Carole Shaw coined the terms "Big Beautiful Women" and "BBW" when she launched BBW Magazine, a fashion and lifestyle publication for plus-size women. The magazine also trademarked the term "Big Beautiful Woman."^{[6]
X
Research source}
- Before the launch of BBW Magazine, there were no positive terms or phrases to refer to a plus-size woman. The term BBW truly set the stage in motion for the body positivity movement.
Whether it was in forums or dating sites, BBW began popping up everywhere in the virtual world. This provided a space for individuals to connect and celebrate their bodies without judgment or stigma.^{[7]
X
Research source}

Section 5 of 5:

Variations of BBW

Download Article

- SSBBW Supersized Big Beautiful Woman^{[8]
  X
  Research source}
- BBBW Big Beautiful Black Woman^{[9]
  X
  Research source}
- BHM Big Handsome Man^{[10]
  X
  Research source}