Alfonso Cuesta
Advertising Expert
Alfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.
wikiHow's Editorial ProcesswikiHow partners with over 1000+ experts from a wide range of fields to ensure our content is accurate and based on well-established research and testimony. Content Managers conduct interviews and work closely with each expert to review information, answer reader questions, and add credible advice. Learn more about our editorial process and why millions of readers trust wikiHow.
Q&A Comments (19)
Where would you use targeted ads?
Targeted ads need to be aimed towards a specific demographic. They're usually best utilized on platforms where you can use data to guide who sees the app. Platforms like Facebook and YouTube are ideal. You can also use geography as well, which may make more sense if you're advertising a local business.
Is TikTok as bad for advertising as people make it sound?
No, I think TikTok is a genuinely underrated platform. People have this idea that TikTok is just for young people who like to sing and dance, but a lot of the users are a lot more mature than that. There's also a growing market there, since a lot of the site's users are going to continue to use it at they get older.
How effective are targeted ads?
They're highly effective if you're targeting your ads at the right demographic! It totally depends on the quality of your market research, though. If the wrong eyes are on your ads, you aren't going to see much benefit.
